ByteDance
Posted 11mo ago

产品运营(品牌认知方向)-营销科学

ByteDance
Beijing, Beijing, China
OnsiteFull Time
Responsibilities
  • managing product
  • designing campaigns
  • conducting research
Requirements
  • Bachelor's degree
  • 2+ years product operations or marketing experience
  • Strong copy and audience insight
  • Data sensitivity
  • Clear logic
  • Excellent communication and teamwork

Job description

1、熟悉消费者运营,人群运营等理念,对不同媒体的人群差异,品牌的目标受众定位有丰富的经验和独特的理解;
2、负责巨量云图产品的需求梳理提炼、运营及推广,能深入理解业务,汇总并描述产品需求,把控需求节点,梳理优先级,协助解决业务实际问题及产品迭代优化;
3、提炼产品价值,归纳应用场景,针对不同的使用对象设计有效的宣推活动及推广材料,负责内外部培训推广等工作;
4、对使用受众调研,挖掘需求和痛点,帮助优化产品,提升满意度和活跃率。

1、本科及以上学历,2年以上产品运营相关工作经验,有产品运营/招商IP策划/营销策划经验优先;
2、有较强的语文理解,人群洞察,营销策划包装能力,并兼具数据敏感,逻辑清晰;
3、甲方渠道/媒介经验优先、媒介代理/ISV/消费者运营经验优先;
4、有高效的沟通能力,有团队合作精神与大局观,有自驱力和良好的工作习惯。

About ByteDance

Global technology specializing in AI-powered content platforms.

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