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Posted 2y ago

["Digital / Website Analytics Manager","Digital / Website Analytics Manager"]

@ VCA (Veterinary Centers of America)
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Fountain Valley, California, United States
$77k-$115k/yrOnsiteFull Time
Responsibilities:Define analytics, Own reporting, Drive testing
Requirements Summary:5+ years in web analytics; BA/BS in Business, Marketing, Statistics, CS or related; proficiency in GA4, Universal Analytics, Data Studio, Power BI; SQL; HTML/CSS/JavaScript basics.
Technical Tools Mentioned:Google Analytics 4, Universal Analytics, Google Data Studio, Power BI, SQL, Google Tag Manager, Optimizely, HTML, CSS, JavaScript
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Job Description

At VCA, we know that we couldn’t have grown into the company we are today without all of our hardworking, talented employees!  We value all our employees and we want you to stick around! Career growth and professional development is important, so we want to provide you with opportunities to take on new and exciting roles within VCA!  

Take a look at the new openings and apply to those that you feel suit you best!  Thanks for interest in continuing your career with VCA!

SUMMARY OF JOB PURPOSE AND FUNCTION:

The Digital (Website) Analytics Manager will be responsible for establishing and growing VCA’s web analytics practice with the goal of providing ongoing actionable insights to key stakeholders across the business for our portfolio of digital experiences (hospital sites, corporate site, eCommerce and myVCA patient portal). The ideal candidate for this role will be a subject matter expert in web analytics and will be responsible for delivering best-in-class analytics aimed at understanding traffic, user behavior, engagement and conversion trends, as well as proactively identifying conversion rate optimization opportunities to champion for execution.

The Digital (Web) Analytics Manager is a hands-on practitioner that has a natural curiosity about the consumer and is driven to find insights through data to deliver improved outcomes that help create an industry-leading digital experience. Action-oriented and motivated by consumer psychology, this role thrives on results and is well-equipped to articulate complex data in a compelling manner to help deliver on consumers’ needs while moving the business forward within the digital space.

Essential Responsibilities and Tasks:

  • Define best practice approaches for analyzing digital/web user behavior, configuring digital analytics technology and data interpretation and visualization.

  • Own reporting structure for all key stakeholders associated with all aspects of funnel, conversion and browsing behavior across mobile and desktop sites.

  • Build strong cross-functional relationships to become a trusted advisor for digital analytics, site changes, digital campaigns and new initiatives.

  • Drive test strategies and testing plans, utilizing various testing methodologies and web automation tools.

  • Working with the technical team, support the maintenance and development of web analytics platforms to identify gaps in data capture strategy and implement enhancements.

  • Act as liaison between business, marketing and technology teams to ensure all stakeholder analytics requirements are captured and accurately documented to inform implementation roadmaps. Provide GA tracking and implementation requirements for new technical enhancements.

  • Manage multiple initiatives, work streams and priorities within a fast-paced environment while also managing expectations across teams and departments.

Data & Performance Metrics

  • Develop analytically sound approaches to answering business questions.

  • Research and analyze business trends and customer behavior data to identify opportunities for digital ecosystem enhancements.

  • Work with internal and external partners to develop performance measurement plans for new digital experiences, products and campaigns; define targets, key performance metrics and deliverables; communicate performance results to key stakeholders.

  • Decipher, analyze and synthesize large volumes of data and address complex questions into clear analyses and actionable findings to inform and strengthen optimization and personalization efforts, strategic decisions and digital roadmap.

  • Build actionable analyses on category and site merchandising performance to produce quality insights, drive digital business strategies and maximize revenue opportunities.

  • Conduct ad-hoc analysis and reporting for internal stakeholders.

Education/Experience:

* Bachelor’s degree in Business, Marketing, Statistics, Computer Science, BI or other related fields with emphasis in Marketing/Digital Measurement.

* 5+ years working in web analytics

* Proficiency with Microsoft Office Suite, particularly PowerPoint, Excel and Power BI.

* Basic understanding of HTML, CSS, JavaScript.

* Proven experience with:

  • Universal Analytics, Google Analytics 4, Google Data Studio, Power BI
  • Coding language like SQL to transform, manipulate and analyze data

*All degrees will be deemed “or equivalent combination of education and experience” unless absolutely required to do the job (i.e., DVM degree for Veterinarian, Law degree for Attorney, etc.).

Preferred Skills and Qualifications:

  • Ability to synthesize data into actionable insights and effectively communicate recommendations to leadership.

  • Demonstrated skills in deriving insight from data to identify areas on site that can benefit from testing and optimization.

  • Working knowledge of site and conversion rate optimization, usability and UX.

  • Experience translating between business/marketing KPI requirements and technical specs.

  • Ability to autonomously identify opportunities for advanced analytics or data products.

  • Proven success with digital analytics and attribution.

  • Proficiency with visualization tools such as Data Studio and Power BI; ability to translate data and insights via story-telling to non-SMEs.

  • Knowledge of and experience with A/B testing, multivariate testing, personalization testing and targeting.

  • Experience with marketing, web, media tracking and advertising technologies like Google Analytics (GA4), Google Tag Manager, Optimizely and others.

  • Familiarity with a subscription-model business (traffic, conversion rate, churn, etc.) and eCommerce is a plus.

Core Competencies:

  • Demonstrated strategic thinker with insatiable curiosity and tenacity to keep digging; ability to bring innovation and leadership.

  • Stellar communication skills (verbal, written, listening). This includes the ability to make compelling, effective presentations to all levels of stakeholders, including to our team, to hospitals, as well as to senior leadership both internally at VCA/MVH and externally at partner companies.

  • Excellent relationship-builder, able to make meaningful connections with many different personality types and roles, and lead with diplomacy.

  • Collaborative, results-driven problem solver.

  • Strong professionalism; works with integrity and accountability.

Additional Information

Compensation is negotiable based on education, experience, and other relevant credentials. The US base salary range for this full-time position is $76,700 - $115,100. Our salary ranges are determined by role, level, and location. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only.