Company Overview

Code Eleven, Inc (“Code Eleven”) is the leading organizer of events and experiences for elite amateur athletes. Our mission is to serve and elevate our athletes and partners by providing impactful experiences, proactive support, and a commitment to continuous growth.

JOB SUMMARY:

Code Eleven is hiring a Director, Area Code Baseball & Premium Events to lead growth of the Area Code ID & Development Series and other premium baseball offerings, and to bring strategic and commercial direction to the broader Area Code Baseball business. This is a director-level, in-office with remote potential role for an experienced baseball events and sales leader who combines a builder's mentality with sharp commercial instincts. The ideal candidate has grown baseball showcases or tournaments at scale, carries real relationships across the college coaching and scouting community, and is comfortable owning a revenue number. This role is strategy, growth, and sales-oriented and works in close partnership with Code Eleven's Baseball Operations team, which owns event-day operations and logistics.

DUTIES/RESPONSIBILITIES:

Area Code ID & Development Series Growth

Drive new-market and new-event expansion of the Area Code ID & Development Series, from site selection through launch.
Set and hit registration targets for new events, and track year-over-year registration by market for historical events.
Build and manage the sales pipeline: outbound calls, DMs, and emails to travel ball coaches, HS coaches, parents, and athletes; own daily lead-generation and call-log tracking.
Collaborate with the marketing team on email and lifecycle marketing for the ID Series, including database segmentation, creative, scheduling, pricing, and discount strategy.
Partner with marketing on growing the player and coach database through social prompts, public recruiting lists, and other recruiting and demographic data sources.
Carry a new-event and incremental-event revenue target for the ID Series and premium event offerings (specific targets set annually with Head of Growth and Strategic Initiatives).
Lead on-site event operations, including staffing, field setup, weather contingency plans, and real-time problem-solving

Area Code Baseball Strategy & Growth

Partner with the Baseball Operations team to identify growth opportunities across the Area Code Baseball calendar, including new markets, formats, and premium upsell opportunities within existing events.
Provide commercial and sales input into event calendar, format, and pricing decisions ahead of each season.
Represent Area Code Baseball commercially on-site at flagship events, engaging coaches, scouts, and college programs to strengthen relationships and surface future growth opportunities for the Area Code Baseball business.
Track and report on registration, revenue, and market performance across the full Area Code Baseball portfolio, flagging trends and opportunities to Operations and leadership.
Cultivate and grow relationships with the Area Code Baseball alumni base
Track and promote alumni success stories (MLB draft picks, college commitments) to reinforce brand credibility in marketing and recruiting materials

College Coach & Scouting Relations

Maintain and expand a personal network of Division I college coaches, professional scouts, and travel/select organization leaders to drive both attendance and credibility of Area Code events.
Serve as a relationship owner for college programs represented at Area Code events, coordinating invitations and on-site experience in partnership with baseball operations.
Partner with the scouting and player personnel community to ensure Area Code events remain a preferred evaluation platform in the amateur baseball landscape.

Data, Video & Technology Strategy

Help shape video capture and data-collection strategy at events, including go-to-market approach for new and existing data/video products.
Support sales of data and video assets to athletes, families, media, and professional partners.
Partner with key technology and data vendor relationships on commercial terms, data rights, and go-to-market strategy.

Team, Brand & Cross-Functional Support

Manage and develop event sales/marketing staff supporting the ID Series and Area Code Games.
Support Area Code Baseball's social channels and content calendar in partnership with the Code Eleven Studio team.
Partner with the sales and partnerships teams on strategic partnership research and activation for baseball properties.
Contribute to the football business unit's cross-sport initiatives where multi-sport data or event strategy overlaps (e.g., shared vendor tech, cross-sport database growth).

REQUIRED SKILLS/ABILITIES:

7+ years in baseball event growth, showcase/tournament sales, or amateur scouting-adjacent business roles, with at least 2-3 years at a director or senior manager level.
A demonstrated personal network of Division I college baseball coaches, professional scouts, and/or travel ball and select organization leaders in baseball.
Experience growing large-scale, multi-day showcases or tournaments commercially, including registration growth, pricing strategy, and sales pipeline management.
A track record of hitting new-business or registration revenue targets through direct sales, lifecycle marketing, and database growth.
Comfort with and experience in baseball data and technology platforms used in the amateur and professional scouting space.
Strong organizational and CRM/database discipline, as this role requires rigorous tracking of leads, registrations, and year-over-year performance by market.
Willingness to travel regularly during the event season and work extended on-site hours during marquee events, including the Area Code Games.
A track record of building trust with coaches, scouts, organizational partners and families through honest, transparent communication
A collaborative, low-ego operating style; comfortable owning a number and being judged against it.
Prior experience at a comparable national youth or amateur baseball platform, or with an MLB Club's scouting or player development department.
College or professional playing, coaching, or scouting background.

WORKING ENVIRONMENT, PHYSICAL AND SENSORY DEMANDS:

Primary office location: Torrance, CA
Onsite with occasionally remote flexibility
Hybrid work environment offering flexibility while maintaining executive accessibility and operational effectiveness
Occasional travel may be required in for participation of company events

COMPENSATION AND BENEFITS PACKAGE

Competitive salary and performance-based bonus.
Benefits package including health, dental, vision, 401(k), and paid time off.
Substantial professional development opportunities and career advancement pathways within the Code Eleven platform and broader organizational ecosystem

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

Code Eleven is firmly committed to the principles of equal employment opportunity and maintains a work environment free from discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We actively encourage applications from qualified individuals representing diverse backgrounds and perspectives.

Director, Area Code Baseball & Premium Events

Job description

About Area Code Baseball

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