Li Auto
Posted 2mo ago

品牌直播运营经理

Li Auto
Beijing, Beijing, China
OnsiteFull Time
Responsibilities
  • planning broadcasts
  • coordinating execution
  • optimizing campaigns
Requirements
  • Plan and execute large-scale brand live streams
  • Lead end-to-end project production
  • Coordinate cross-functional stakeholders
  • Define live technical safeguards, and optimize channel-level paid campaigns

Job description

1. 业务规划:结合品牌及产品传播规划,产出品牌大型直播业务规划;
2. 策划与统筹:能独立负责品牌大型直播全案策划,统筹项目执行与落地,协同跨部门推进资源落地;
3. 直播技术与保障:熟悉并能制定直播呈现与技术保障方案,确保直播落地质量;
4. 线上运营与投放:根据项目预算制定各渠道投放方案,持续进行投放优化及提效。

1. 业务规划:结合品牌及产品传播规划,产出品牌大型直播业务规划;
2. 策划与统筹:能独立负责品牌大型直播全案策划,统筹项目执行与落地,协同跨部门推进资源落地;
3. 直播技术与保障:熟悉并能制定直播呈现与技术保障方案,确保直播落地质量;
4. 线上运营与投放:根据项目预算制定各渠道投放方案,持续进行投放优化及提效。

About Li Auto

Premium smart electric vehicle manufacturer based in China.

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