Key responsibilities
- Drives and manages high-impact, high-quality local marketing activities across various channels to engage target audiences, strengthen brand awareness, and support firm and client and sector strategy.
- Ensures global and regional marketing initiatives are localized appropriately, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment.
- Work closely with dedicated Events teams to plan, organize, and execute local events to the highest standards, enhancing client engagement and positioning the firm as a market leader.
- Identify, grow, and manage local sponsorships and partnerships, strengthening existing relationships and identifying new opportunities that align with the firm’s brand and strategy.
- Analyze local market trends and client insights, using data to shape messaging, refine targeting, and optimize marketing effectiveness.
- Develop insightful reports and presentations, tracking key marketing performance metrics and identifying drivers of success.
- Identify and integrate emerging marketing trends, ensuring the local strategy remains innovative and competitive.
- Work seamlessly with stakeholders across the firm and across Business Teams to ensure the smooth execution of marketing activities and sharing of best practice.
- Collaborate with regional and global marketing teams to access tools, templates, and expertise.
Skills & Experiences
- Proven experience in marketing and events management, ideally in a professional services or corporate environment.
- Strong track record of executing marketing activities that drive engagement and brand awareness.
- Demonstrated ability to plan and deliver high-quality events, from conception to execution, with a focus on client engagement.
- Experience managing sponsorships and partnerships, including evaluating opportunities and building strategic relationships.
- Strong analytical skills with experience using data-driven insights to refine marketing strategies and measure effectiveness.
- Hands-on experience managing social media and digital content, ensuring alignment with local market trends and brand identity.
- Proficiency in developing reports and presentations, with the ability to track key performance metrics and communicate insights effectively.
- Excellent stakeholder management skills, with experience working cross-functionally and collaborating with regional/global teams.
The base salary range offered for this role will be between $170,000 and $200,000 and represents the firm’s good faith and reasonable estimate of the range of possible compensation at the time of posting. Actual compensation will be dependent upon a number of factors, including but not limited to, the candidate’s relevant experience, performance, qualifications, degrees and location, as well as the needs of the firm. The total compensation package for this position may include overtime pay, discretionary bonuses and other benefits.
Technical Skills:
Brand Strategy, Channel Distribution Management, Channels Strategy, Content Design, Content Development, Content Strategy Development, Data Analysis, Digital Marketing, Insight Generation, Marketing Strategies, Reputation Management, Social Media ManagementThis list of duties and responsibilities above is not exhaustive. It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.
