POSITION SUMMARY
Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.
Responsibilities
Brand Management
- Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management
- Lead the AA growth initiatives
- Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Interface with WWT to gain support
- Forecast brand performance and track progress towards target
- Prepare report for internal communication
Organization Effectiveness and self Development
- Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs
Resource Management
- Allocate and manage in country portfolio budget and evaluate P&L
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team.
Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
Develop TA life cycle management strategy with CTAL and WWT
ORGANIZATIONAL RELATIONSHIPS
Brand Lead Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
Expect candidates to demonstrate these commercial /management competencies
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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