SEO Specialist
Position Type: Full-Time, Remote
Location: Remote
Working Hours: U.S. Business Hours (Flexible for audits, reporting cycles, and campaign deadlines)
About the Role
We’re hiring a data-driven and technically skilled SEO Specialist to improve organic visibility, increase search rankings, and drive qualified inbound traffic across client websites.
This role combines technical SEO, content optimization, keyword strategy, analytics, and website performance improvements to support long-term organic growth. You’ll work closely with content, development, and marketing teams to identify opportunities, solve technical issues, and execute SEO strategies that improve rankings and conversions.
This is not a basic content publishing role. We’re looking for someone who understands the full SEO ecosystem — from technical audits and Core Web Vitals to keyword intent, structured data, and conversion-focused optimization.
The ideal candidate is analytical, proactive, highly organized, and passionate about staying ahead of search engine trends and algorithm updates.
What You’ll Own
Keyword Research & SEO Strategy
• Conduct in-depth keyword research using tools such as Ahrefs, SEMrush, or Google Keyword Planner
• Identify keyword opportunities aligned with search intent and buyer journey stages
• Build SEO content strategies designed to increase rankings, traffic, and conversions
• Perform competitor analysis and identify growth opportunities in organic search
• Develop optimization roadmaps for content, technical SEO, and authority growth
On-Page SEO Optimization
• Optimize title tags, meta descriptions, headings, schema markup, and internal linking structures
• Improve content readability, keyword targeting, and SEO structure without sacrificing user experience
• Conduct content gap analyses and recommend new landing pages, blogs, or supporting content
• Optimize existing pages for improved rankings, engagement, and conversions
• Ensure websites follow modern SEO best practices and content structure standards
Technical SEO & Site Health
• Run technical SEO audits using Screaming Frog, Sitebulb, SEMrush, or similar tools
• Identify and resolve crawl errors, indexing issues, broken links, duplicate content, and redirect problems
• Improve Core Web Vitals, page speed, mobile responsiveness, and site architecture
• Manage XML sitemaps, robots.txt files, canonical tags, and structured data implementation
• Collaborate with developers to prioritize and implement technical fixes
Off-Page SEO & Authority Building
• Support ethical link-building strategies through outreach, partnerships, guest posting, and PR opportunities
• Monitor backlink profiles and identify toxic links or spam risks
• Improve website authority and domain trust through scalable SEO initiatives
• Assist with local SEO or multi-location SEO efforts when applicable
Analytics, Reporting & Performance Tracking
• Monitor rankings, traffic, impressions, and conversions using Google Analytics and Google Search Console
• Build and maintain SEO dashboards using Looker Studio, Power BI, or similar reporting tools
• Deliver weekly and monthly SEO performance reports with actionable insights
• Analyze SEO performance trends and recommend optimization strategies based on data
• Track ROI and performance impact of SEO initiatives across campaigns
Collaboration & Cross-Functional Support
• Partner with content writers, designers, developers, and marketing teams to execute SEO initiatives
• Provide SEO guidance during website redesigns, migrations, and new page launches
• Support marketing campaigns with SEO recommendations and optimization opportunities
• Stay current on algorithm updates, SEO trends, and industry best practices
What Makes You a Great Fit
• Strong balance of technical SEO expertise and content strategy understanding
• Analytical mindset with ability to turn SEO data into actionable recommendations
• Highly organized with strong attention to detail and follow-through
• Proactive problem solver who stays current with evolving SEO trends
• Comfortable collaborating with cross-functional teams in remote environments
• Performance-driven with focus on measurable organic growth outcomes
Required Experience & Skills
• 2+ years of professional SEO experience
• Strong knowledge of technical SEO, on-page SEO, and off-page SEO strategies
• Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console
• Experience with CMS platforms such as WordPress, Shopify, or Webflow
• Understanding of Core Web Vitals, mobile optimization, and SEO best practices
• Strong written and verbal English communication skills
Preferred Experience
• Experience ranking competitive keywords in B2B, SaaS, e-commerce, or agency environments
• Familiarity with structured data, schema markup, and advanced technical SEO audits
• Experience with international SEO or multilingual websites
• Exposure to conversion rate optimization (CRO) and SEO-driven funnel optimization
• Experience building SEO dashboards and reporting systems
What a Typical Day Looks Like
An SEO Specialist’s day revolves around improving rankings, optimizing website performance, and identifying growth opportunities. You will:
• Review rankings, traffic, and performance dashboards
• Conduct keyword research and competitor analysis
• Run technical site audits and prioritize fixes
• Optimize existing content and pages for SEO and conversions
• Collaborate with writers and developers on content and technical implementations
• Build reports and present insights to marketing or leadership teams
In short: you ensure websites remain technically healthy, highly visible in search engines, and continuously growing qualified organic traffic.
Key Metrics for Success (KPIs)
• Growth in organic traffic, clicks, and impressions
• Improved keyword rankings across target terms
• Increased organic conversion rates and lead generation
• Reduced crawl errors and improved Core Web Vitals scores
• Strong ROI from SEO initiatives and campaigns
• Consistent improvement in website authority and visibility
Interview Process
• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical SEO Task (Site Audit or SEO Strategy Exercise)
• Client Interview with Marketing Leadership
• Offer & Background Verification
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