Senior Performance Marketer
Location: Remote
Salary: INR 12,00,000 - 18,00,000/year (~ USD 13,000 - 21,000/year)
If you know how to run paid campaigns that attract the right decision-makers and convert them into real opportunities, this role is for you.
rtCamp is looking for a Paid Campaign Specialist who can plan, execute, and optimize high-performing campaigns across LinkedIn, Google, Meta, and other channels. You’ll work closely with content, design, and product teams to ensure every ad is on-message, on-brand, and conversion-ready.
We’re not looking for a button-clicker - we’re looking for someone who knows how to scale B2B paid acquisition, build predictable funnels, and drive qualified demand.
Key responsibilities
- Plan, run, and optimize paid campaigns across LinkedIn, Google Ads, Meta Ads, and retargeting channels for B2B audiences.
- Own full-funnel performance: audience segmentation, messaging, targeting, bidding, and landing page alignment.
- Build dashboards and reports using Looker Studio + GA4 to track CAC, CPL, ROAS, and pipeline contribution.
- Collaborate with content writers and designers to create high-performing ad creatives, landing pages, and variations for A/B tests.
- Monitor campaign health daily: budgets, pacing, lead quality, and conversion rates.
- Conduct competitive research and recommend positioning, messaging angles, and creative directions.
- Create audience frameworks, keyword strategies, and remarketing workflows tailored to enterprise buyers.
- Run experiments across audiences, hooks, formats, and channels to find growth opportunities.
- Ensure tracking, attribution, and UTM structures are clean and consistent across campaigns.
- Present insights, learnings, and actionable recommendations to business and leadership teams.
Must haves
Apply even if you don’t tick all the boxes or even if you have a niche expertise within the role.
- 4+ years of experience running paid campaigns in the B2B SaaS, tech, or enterprise services space.
- Deep expertise in LinkedIn Ads (must), with strong experience in Google Ads and Meta Ads.
- Practical understanding of GA4, Looker Studio, and multi-touch attribution.
- Strong grasp of ad creatives, messaging, and what drives clicks → leads → opportunities.
- Ability to collaborate with designers and content teams to produce high-converting creatives.
- Analytical mindset: comfortable working with numbers, dashboards, and experiments.
- Proven track record in scaling B2B paid acquisition with measurable results.
Good to have
- Experience running Reddit Ads, other niche B2B channels and programmatic ads.
- Ability to suggest and test new ad platforms (StackAdapt, Quora Ads, etc.).
- Familiarity with BigQuery for deeper performance analysis and attribution.
- Understanding of CRM workflows (HubSpot, Salesforce, ERP) and lead lifecycle stages.
What success looks like to us
- Higher-quality leads entering the funnel
- Better alignment between ads, landing pages, and product positioning
- Lower CPL, higher conversion rates, and stronger pipeline contribution
- Clear reporting and insights that help leadership make informed decisions
- Always-on experimentation that improves performance month over month
At rtCamp, we believe in fostering a work environment that reflects our core values of “Good Work. Good People.” We are committed to providing equal employment opportunities to all individuals based on their skills, qualifications, and professionalism, without regard to age, race, gender.
