Waterdrop
Posted 5mo ago

校招 - 增长产品经理

Waterdrop
Beijing, Beijing, China
OnsiteFull Time
Responsibilities
  • optimizing conversion
  • analyzing data
  • managing partnerships
Requirements
  • Design and optimize user acquisition-to-conversion funnels
  • Perform data-driven segmentation and analysis
  • Manage external channels and partnerships
  • Build user tagging and outreach systems
  • Bachelor's degree and strong data/communication skills
Technical tools mentioned
ExcelSQLAI tools

Job description

1、参与核心渠道用户运营,协助设计并优化用户从触达到转化的完整路径,包括用户触达策略、转化流程设计及运营策略优化,持续提升用户活跃度与转化效果。
2、结合用户行为数据与用户特征,对不同用户群体进行分层运营,通过消息触达、内容推送或活动运营等方式提升用户参与度和转化效率。
3、参与外部合作渠道的运营与管理,协助推进合作项目落地,跟踪合作效果并持续优化合作模式,推动用户规模与业务转化增长。
4、参与用户标签体系及用户触达体系建设,通过数据分析不断完善用户画像,提升运营策略的精准度。
5、监测和分析用户运营相关数据指标(如用户活跃、转化率、留存率等),通过数据复盘持续优化用户运营策略。
6、结合AI工具提升运营效率,例如利用AI进行用户数据分析、运营内容辅助生成或用户洞察整理,在实践中探索AI在用户运营场景中的应用。

1、本科及以上学历,专业不限,统计学、数学、商业分析、市场营销等相关专业优先。
2、具备良好的逻辑思维能力和数据分析意识,能够通过数据发现问题并提出优化思路。
3、对互联网用户运营、增长运营或数字化运营方向有兴趣,对用户行为及用户增长有基本理解。
4、学习能力强,能够快速理解业务逻辑并适应新的业务方向。
5、具备良好的沟通能力与团队协作意识,能够与产品、运营及技术团队协同推进项目。
6、自驱力强,责任心强,具备一定抗压能力,能够在快节奏环境中持续成长。
7、对AI工具有兴趣或基础使用经验,例如利用AI进行数据整理、信息分析或运营内容辅助生成者优先。

加分项
1、有互联网运营、用户增长或数据分析相关实习经验;
2、有用户增长、渠道运营或营销项目实践经验;
3、具备基础数据分析能力,如Excel、SQL等;
4、尝试过使用AI工具辅助进行数据分析或运营策略思考。

About Waterdrop

Internet-based platform for insurance and health protection services.

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