There's a reason so many founders and investors point back to their early sales days as the training ground that shaped them. At Plato, this role is exactly that: a real crash course in outbound, cold outreach, discovery calls, and pipeline that has to hold up, not just look good on paper. You'll get honest feedback, direct coaching, and a team that expects you to keep getting better, fast.
You'll also be one of the first sales hires at a company going after something most of the tech world has largely ignored: bringing modern AI into wholesale distribution, an industry that's overdue for it. That means fewer layers between you and the customer, and a lot more direct exposure to what actually works - earlier than you'd get at a more established company.
If you're looking for a narrowly scoped role with a fixed playbook, this isn't it. If you want to learn sales properly, take on real ownership early, and grow with a company that's still being built - let's talk.
What you'll actually do:
Own our prospecting pipeline end-to-end: from first outreach to closing new leads - via phone, email, and social media, talking directly to decision-makers across the wholesale industry.
Test new ways to generate both outbound and inbound leads, and cut what doesn't work.
Become the go-to expert on our product, the wholesale market, and our customers - and use that to actually convince leads, not just recite a generic pitch.
Independently research potential B2B customers and build sales materials and presentations that land.
Write and refine call scripts and communication templates, and share what you learn through internal trainings and workshops with the team.
Work AI-native: actively look for ways to use AI tools to move faster, experiment with new approaches, and share what works - that's core to how we operate at Plato.
We care less about ticking boxes on a skills list and more about how you think: are you someone who finds a way forward when something's unclear, and brings real drive to make it happen? The rest - tools, tactics, specific sales techniques - you'll learn here. Still, a few things that tend to help:
You're motivated to build something from scratch and enjoy getting your hands dirty.
Your written and verbal communication in German and English is excellent.
You genuinely enjoy talking to customers, can convince people, and are reliable enough that customers trust you.
You have some initial experience in SaaS sales, are tech-savvy and/or interested in the industrial/wholesale sector.
You're goal-oriented, resilient, and bring a positive attitude to challenges.
We could list all our benefits and perks here (you'll get those anyway) - but that's not what makes this role worth taking, and it's not why you'd choose Plato.
You'll be building sales at a company that's post-seed, growing fast, and still early enough that what you do here actually leaves a mark. You won't be one voice among fifty in a mature sales org - you'll help shape how we sell, what messaging works, and how we approach a market almost nobody else in tech is talking to.
You'll get real exposure to what building a company from the ground up actually looks like: sitting close to GTM decisions, seeing how product and sales inform each other, working directly with people who are building this thing from scratch. Most people spend years trying to get that kind of proximity to real company-building. Here, you get it early.
And if you do great work, you'll be trusted with more of it, fast.
Plato is building the AI operating system for distribution. We closed a $14.5M seed round backed by Atomico and Cherry Ventures, and we're growing fast. Our customers are mid-market distributors who've never been exposed to cutting-edge AI software - we're changing this, starting with sales.
We're a small, high-conviction team of engineers and operators. Decisions get made fast, the work is real, and there's no hiding behind the process.
