Unity
Posted 4d ago

Senior Performance Manager, Demand

Unity
Beijing, Beijing, China
OnsiteFull Time
Responsibilities
  • analyzing campaigns
  • optimizing performance
  • managing projects
Requirements
  • Fluent Mandarin and English
  • 3–5 years of user acquisition experience in gaming or mobile advertising
  • Strong analytical and collaboration skills, and knowledge of the Chinese gaming market
Technical tools mentioned
BI toolsdata visualization tools

Job description

The opportunity

Unity Technologies is seeking a self-motivated individual to join our advertising demand team as a performance manager. You excel in performance advertising, love problem-solving, and analyze data to establish insights. We want you to drive our UA efforts to improve growth for our partners. You will develop and maintain significant relationships with our key partners at every level, maintain a keen understanding of the customer’s UA strategy, product roadmap, operations, and needs, ensure those needs are met on time, and communicate those needs to the appropriate people within Unity.

You will be the specialist in providing user acquisition advice to help our mobile app clients spend their budget wisely and achieve the best return on investment of their performance marketing spend. A strong candidate will turn data into information, information into insights, and insights into business decisions.

What you'll be doing

  • Analyze campaign performance and generate actionable insights to drive continuous improvement. Utilize advanced BI tools to extract data from large-scale data warehouses and employ data visualization tools to effectively communicate business insights.
  • Collaborate with clients to ensure their campaign settings follow best practices, and provide strategic, data-driven recommendations for growth and performance optimization.
  • Address and resolve daily campaign optimization challenges, ensuring performance-related issues are promptly identified and effectively managed in collaboration with advertisers.
  • Gather and consolidate advertiser feedback, working closely with the Product team to enhance the overall product experience and usability.
  • Partner with internal cross-functional teams—including Sales/AM, Product Development, Engineering, Ad Support, and Product Marketing—to align priorities and execute business objectives effectively.
  • Stay tuned on industry trends and collect feedback to cross team and help to shape intelligence products, features and tools.

What we're looking for

  • Fluent in both Mandarin and English, with excellent bilingual communication skills.
  • 3-5 years of experience in User Acquisition (UA) within the gaming industry or mobile advertising sector.
  • Strong analytical skill, highly detailed-oriented, and self-driven professional with a proactive mindset, strong collaboration skills, and the ability to effectively share insights and communicate ideas.
  • Be able to adapt to a fast-changing market and rapidly growing company as a team player
  • Capability work independently and efficiently (experiences in leading/ mentoring is a plus)

You might also have

  • Leverage advanced data analysis tools to extract actionable insights and optimize decision-making processes.
  • Oversee and manage projects with a broad global reach, delivering impactful results on an international scale.
  • Demonstrate expert-level proficiency in analyzing, understanding, and navigating the dynamics of the Chinese gaming market, ensuring effective integration and alignment with current trends.
  • Wide knowledge about industry major products and platforms, have interest and sense in mobile marketing changes and development.

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits


At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.


Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.


While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at Unity


Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.


Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.


This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.


Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.


Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [email protected].

About Unity

Develops tools for games and interactive experiences.

Year founded
2004
Employees
4412
Organization type
Public
Latest investment
Raised $690.00M Debt Financing (2025)
Headquarters
US

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