31 lifecycle marketing manager jobs at 29 companies in Virginia

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Lifecycle Marketing Manager
Alabama or Arizona or California or Colorado or Connecticut or District of Columbia or Florida or Georgia or Idaho or Illinois or Indiana or Iowa or Maryland or Massachusetts or Michigan or Minnesota or Mississippi or Missouri or Nebraska or Nevada or New Jersey or New York or North Carolina or Ohio or Oregon or Pennsylvania or South Carolina or Tennessee or Texas or Utah or Virginia or Washington or West Virginia
RemoteFull Time
Incredible Health
Incredible Health: AI-powered healthcare career marketplace connecting nurses and clinicians with permanent roles at hospitals and health systems.
8+ YOE8+ years lifecycle/CRM/retention marketing experience, bachelor’s degree or equivalent, hands-on with lifecycle platforms (Iterable, Braze, Hubspot, Customer.io), multi-channel campaign experience (email, SMS, push, in-app), strong analytics and writing, AI fluency.
Iterable, Braze, Hubspot, Customer.io
4d
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CRM & Lifecycle Marketing Manager
Arlington, Virginia, United States
$86k-$97k/yr HybridFull Time
[solidcore]
[solidcore]: National boutique fitness offering high-intensity strength training.
3+ YOERequires 3–5 years in lifecycle marketing, CRM, or retention strategy; hands-on Klaviyo and preferred Axle experience; data analysis, project management, communication, mentoring, and AI tool proficiency.
Klaviyo, Axle, Tableau, Looker, AI tools
3w
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Manager, Lifecycle Marketing – Campaigns & Experiences
Dallas or Indiana or Idaho or Alabama or Iowa or Connecticut or Ohio or Oregon or South Carolina or Louisiana or Montana or North Carolina or Texas or Kentucky or Pennsylvania or Maryland or Washington or Massachusetts or Nevada or Illinois or New Mexico or California or Michigan or Mississippi or Arkansas or New York or Virginia or Colorado or Florida or Minnesota or Georgia or Missouri or Arizona or New Jersey or Tennessee or United States
$95k-$112k/yr HybridFull Time
Sky Zone
Sky Zone: The world's first indoor trampoline park franchise system.
5+ YOE5+ years in lifecycle, CRM, or retention marketing; expertise in Braze, segmentation, personalization, A/B testing, campaign analytics, and KPI optimization. Bachelor's degree preferred.
Braze, Canvas, Liquid, HTML, CSS
2d
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Director, Lifecycle Marketing
Arizona or Colorado or District of Columbia or Illinois or Maryland or Texas or Virginia or Chicago or Denver or Phoenix or Chandler or California or Florida or Massachusetts or New York or Oregon or Washington or Wisconsin
$160k-$195k/yr HybridFull Time
Caribou
Caribou: Caribou is a private auto-finance marketplace helping U.S. drivers refinance loans through community banks, credit unions, and other lenders.
10+ YOE10+ years in lifecycle, CRM, or retention marketing; marketing automation expertise; Braze preferred; analytical experimentation skills; AI marketing experience; cross-functional and people leadership experience.
Braze, SendGrid, Iterable
5d
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Senior Customer Lifecycle Marketing Manager
Durham or Alabama or Arkansas or Arizona or California or Colorado or Connecticut or Delaware or Florida or Georgia or Illinois or Indiana or Kentucky or Louisiana or Maryland or Maine or Michigan or Minnesota or Missouri or New Hampshire or New Jersey or New York or Ohio or Oregon or Pennsylvania or South Carolina or Tennessee or Texas or Utah or Virginia or Vermont or Washington
RemoteFull Time
ServiceTrade
ServiceTrade: Field service software serving commercial fire-protection and mechanical contractors with scheduling, inspections, sales, and AI tools.
7+ YOERequires 7+ years of B2B marketing experience, lifecycle strategy experience in B2B SaaS or recurring revenue, analytical and segmentation skills, advocacy program experience, and cross-functional leadership.
2mo
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Lifecycle Maximization Marketing Director
Virginia Beach or Dallas
OnsiteFull Time
Groundworks
Groundworks: North America's leading foundation and water management solutions.
10+ YOEBachelor's degree required; 10+ years in lifecycle/CRM/retention/growth marketing; hands-on with marketing automation and analytics; strong communication, analytical, and project management skills.
Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo, Looker, Tableau, Google Analytics, Iterable, Salesforce
2w
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Senior Specialist, Lifecycle Marketing
Alexandria, Virginia, United States
$83k-$120k/yr HybridFull Time
Society for Human Resource Management
Society for Human Resource Management: Nonprofit professional association serving human resource professionals through membership, education, research, certification, and workplace advocacy.
5+ YOEFive or more years in channel marketing, campaign management, or marketing operations; cross-functional coordination; omnichannel campaign expertise; strong organization, communication, and stakeholder management skills.
Adobe Experience Cloud, Adobe Journey Optimizer (AJO), Marketo, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook
2mo
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Sr Marketing Manager - Lifecycle Strategy
Tukwila or Washington or Texas or California or Idaho or South Carolina or Oregon or Virginia or North Carolina or Georgia or Arizona
$129k-$158k/yr RemoteFull Time
BECU
BECU: Member-owned, not-for-profit credit union improving the financial well-being of members and communities.
7+ YOEBachelor's degree required, 7+ years marketing management experience, CRM and lifecycle marketing experience, strong project management, executive communication, and cross-functional leadership skills.
CRM, MarTech
3mo
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Customer and Lifecycle Marketing Manager - CoStar
Arlington, Virginia, United States
OnsiteFull Time
CoStar
CoStarNASDAQ: CSGP: Commercial real estate information and analytics provider serving brokers, owners, investors, lenders, appraisers, and occupiers.
5+ YOEMinimum 5 years B2B marketing experience, CRE experience preferred, Bachelor's in business or marketing required, experience with cross-functional projects, strong communication, and data-driven mindset; marketing automation/CRM experience preferred.
3mo
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Growth Marketing Manager
Tysons, Virginia, United States
$84k-$165k/yr OnsiteFull Time
MongoDB
MongoDBNASDAQ: MDB: Unified data platform for building modern applications.
5+ YOE5+ years B2B lifecycle/growth marketing; product-led growth; marketing to developers; end-to-end lifecycle campaigns; cross-functional collaboration
3d
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Marketing Automation Manager
California or Colorado or Florida or Kansas or Massachusetts or New Hampshire or New Jersey or New York or Pennsylvania or Texas or Utah or Virginia or Washington
$100k-$120k/yr RemoteFull Time
RSA Conference
RSA Conference: Cybersecurity conference and year-round learning provider serving professionals through global events, education, and community programs.
3+ YOERequires 3–5+ years in marketing automation, 2+ years hands-on HubSpot experience, workflow and lead-scoring expertise, lifecycle marketing knowledge, analytical ability, and project collaboration skills.
HubSpot
1w
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Product Marketing Manager
United States or California or Colorado or District of Columbia or Florida or Georgia or Illinois or Maryland or Massachusetts or New Jersey or New York or Oregon or Pennsylvania or Texas or Virginia or Washington
$125k-$175k/yr RemoteFull Time
Propel
Propel: Technology providing a free EBT and benefits-management app for low-income Americans.
5+ YOE5+ years in product marketing or related work, strong writing, positioning and go-to-market experience, lifecycle communications expertise, audience research, experimentation, data analysis, and cross-functional collaboration.
1mo
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Product Marketing Manager
Arlington, Virginia, United States
HybridFull Time
Hadean
Hadean: UK private defence-technology providing AI, simulation, spatial-computing, wargaming, and command-and-control software.
8+ YOE8+ years product marketing experience in B2B/B2G software, experience with government/defense procurement, full PMM lifecycle ownership, ability to obtain US Top Secret clearance; technical background desirable.
1mo
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Marketing Lead - Private Bank
Pittsburgh or McLean or Chicago or Charlotte or Houston or Philadelphia or Cleveland
$85k-$138k/yr OnsiteFull Time
PNC Financial Services Group
PNC Financial Services GroupNYSE: PNC: Diversified financial services providing banking and investment solutions.
5+ YOEBachelor's degree and 5+ years marketing experience; expertise in integrated lifecycle marketing, campaign strategy, analytics, and stakeholder management; strong communication and decision-making skills.
1mo
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Marketing Operations Manager - Marketo Engineering (Remote)
Austin or Spring or North Dakota or Montana or Maine or Ohio or Nebraska or Louisiana or Nevada or Hawaii or Georgia or Mississippi or Connecticut or Colorado or Wyoming or Wisconsin or West Virginia or Maryland or California or Vermont or New York or New Jersey or Arkansas or South Dakota or Pennsylvania or Michigan or Indiana or Idaho or Arizona or New Mexico or New Hampshire or Kentucky or Alabama or South Carolina or Illinois or Missouri or Massachusetts or Iowa or Tennessee or North Carolina or Minnesota or Kansas or Alaska or Rhode Island or Delaware or Washington or Virginia or Utah or Oregon or Florida or Oklahoma
$128k-$192k/yr RemoteFull Time
Splunk
Splunk: Splunk is a private Cis-owned enterprise software providing security and observability solutions to organizations worldwide.
7+ YOEBachelor's +7 years (or Master's +4) in related field, Marketo certification, 4+ years Marketo experience, 3+ years email deliverability and lifecycle experience, experience integrating marketing automation with CRM, REST/SOAP/Webhooks/JavaScript knowledge.
Marketo, Openprise, Salesforce, REST, SOAP, Webhooks, JavaScript, AGILE, SCRUM
1mo
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Director, Customer Marketing
Austin or Charlotte or Reston or United States
OnsiteFull Time
SolarWinds
SolarWinds: Private American software providing observability, IT management, service management, and database solutions to organizations worldwide.
10+ YOE10+ years B2B enterprise customer/lifecycle marketing experience, proven expansion revenue results, executive engagement program experience, team leadership, CRM/marketing automation proficiency (Salesforce, Marketo).
Salesforce, Marketo, Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, Claude
2mo
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Vice President of Marketing
McLean or New York City
OnsiteFull Time
Range
Range: AI-powered wealth management platform providing financial planning and advisory services to high-income U.S. households.
15+ YOE15+ years in growth/performance marketing, strong leadership, expertise in paid acquisition and lifecycle marketing, proficiency in SQL and Python, experience in fintech/SaaS/finance preferred, familiarity with marketing automation and BI tools.
SQL, Python, HubSpot, Marketo, Iterable, Metabase, Looker, Google Data Studio, HTML, Meta, Google
1w
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Performance Marketing Specialist, Paid Media & CRM
Grand Prairie or Corona or California or Delaware or Florida or Georgia or Illinois or Indiana or Kansas or Michigan or Minnesota or North Carolina or New Jersey or Nevada or New York or Ohio or Oklahoma or Oregon or Texas or Utah or Virginia or Wisconsin
$75k-$92k/yr HybridFull Time
K&N Engineering
K&N Engineering: Automotive and industrial filtration manufacturer serving vehicle owners and industrial customers with washable air filters and intake systems.
2+ YOEBachelor's degree or equivalent experience, 2–5 years in digital performance marketing, paid media, CRM, or lifecycle marketing, and hands-on experience with Meta Ads Manager, Klaviyo, Google Ads, GA4, and campaign reporting.
Klaviyo, Meta Ads Manager, Google Ads, Google Search, Performance Max, Display, YouTube, GA4, Google Tag Manager
4d
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Product Manager
Alexandria or Alexandria
$90k-$105k/yr OnsiteFull Time
HR Certification Institute
HR Certification Institute: Independent nonprofit credentialing and learning organization serving human resource professionals and their employers worldwide.
6+ YOE6+ years relevant experience, including 2–3 years in product management or related work; full product lifecycle experience; cross-functional execution; strong product, market, data, communication, and project management skills; bachelor's degree preferred.
Asana, HubSpot
1mo
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Product Owner, Video Product Lifecycle Management and Innovation
Quincy or Kingwood or Middletown or Rochester or Saluda or Aiken or Cleveland or Columbus or Miramar or Uniontown or Morgantown or Warsaw or Cumberland or Grasonville or Connecticut or Delaware or Maine or Florida or Maryland or Massachusetts or New Hampshire or Ohio or Pennsylvania or South Carolina or Virginia or West Virginia
$95k-$157k/yr HybridFull Time
Breezeline
Breezeline: U.S. private cable operator providing residential and business customers with internet, television, mobile, and phone services.
7+ YOEBachelor's degree and minimum 7 years product management experience; Agile squad experience, backlog refinement and user story creation; strong strategic, market research and stakeholder communication skills.

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